Envu Global—Case Study

Post‑acquisition digital reset on a compressed timeline.

The Challenge

Multiple sites and a disjointed MarTech stack were inherited post‑acquisition, creating a fragmented experience and unclear ownership across content, web, and MarTech. With a go‑to‑market calendar looming, leadership needed a single plan, clear roles, and a way to prioritize.

Establish a single source of truth (5‑year digital strategy) and secure executive approval.
Launch a 90‑day activation plan mapped to business priorities and resourcing.
Implement governance and handoffs across CMS/CRM/analytics to speed delivery and de‑risk change.

Objectives

Industry/Stage: Environmental sciences • Post‑acquisition integration

Team: Head of Brand Strategy & Campaigns + Global Marketing

Stack: Sitecore Multi-site CMS • Dynamics 365 • GA4

Timeline: ~6–10 weeks (compressed)

Regions: Global

Highlights: Exec sign‑offs at each milestone • KPI model defined • Operating cadence adopted

Services:

Digital Experience Strategy
Sitecore Multi-site Planning
Governance
Ananlytics/CRM Guideance
Executive Communication

Snapshot

What We Delivered

Current State Evaluation

Channel/system audit, funnel and content review, analytics sanity check; risks and opportunities.

5‑Year Digital Strategy

Prioritized roadmap, investment options, KPI model, and decision gates.

Future Trends Briefing

Horizon scan to de‑risk the plan and align leadership.

90‑Day Activation Plan

Collaborated with leadership to prioritize and activate the strategy with multiple time horizons, documented KPIs, helped establish budget guardrails, and change-control.