Snow Peak—Case Study
Turning out-of-stock friction into an e-commerce growth loop.
The Challenge
Snow Peak came in seeking a full website redesign. Online sales were underperforming, and the team was carrying an overwhelming amount of inventory to maintain—complex catalogs, frequent out-of-stocks, and operational overhead that was ruining the customer buying experience. Their mandate: lift revenue quickly, reduce friction, and provide a redesign that created a smarter purchase path grounded in real customer data.
Objectives
Solve inventory and frequent out-of-stock issues.
Use evidence-based customer research to create frictionless buyer experience online.
Capture luxury of brand online with customer-centric UX approach to web design and content strategy.
Snapshot
Industry/Stage: Outdoor lifestyle eCommerce • Growth acceleration
Team: Content Strategy • UX Strategy • Digital Strategy • Front/Back End Development
Stack: Shopify Plus • Google Analytics
Timeline: ~4 months • Ongoing Optimization Post Launch
Regions: US
Highlights: +149% online revenue (YoY) • 3:1 ROI • +108% conversion rate • +30% AOV.
Services:
Customer research & Customer journey analysis
Conversion research & testing
UX & merchandising strategy (catalog, OOS handling)
Evidence-based redesign roadmap
AOV & checkout optimization
Lifecycle/retention (back-in-stock capture)
Analytics & decision support • Channel/attribution guidance
What We Delivered
Inventory-Aware Merchandising
Converted sold-out frustration into demand capture with “notify me when back in stock,” putting customers first in line when items returned.
Customer-First Redesign
Prioritized customer goals in redesign to place top products and content where customers were looking to aid in quick purchase and better website experience.
Current-State Evaluation
A focused UX and content audit plus data analysis to shape customer journey through new website.
AOV & Checkout Wins
Clarified shipping thresholds and added relevant add-ons to lift cart value while protecting margin.
Governance Model
Roles, RACI, and a optimization model to continually improve the website over time as customer habits and product preferences change.
