Turn Your B2B Website into a Pipeline in 6 Weeks

If your firm’s site looks fine but doesn’t drive inquiries, we’ll tune it to build credibility and create qualified RFPs and demos—fast.

Who this is for

For manufacturers and professional-services teams with traffic but thin demo/quote requests—who want a 6-week, no-rebuild path to turn clicks into pipeline.

Outcomes in 42 Days

  1. Stronger first impression and trust.

  2. More qualified demo/quote requests.

  3. Clear handoff into your CRM and follow-ups.

What ships in 6 weeks

  • Credibility upgrades (social proof, expertise pages, FAQs).

  • Offer + form rehab (reduce friction, improve response).

  • ABM-lite pages for top verticals or accounts.

  • CRM install/tune (routing, reminders, simple reporting).

6-week cadence

Timeline: 6 weeks from kickoff.

  • Week 1 — Diagnose & prioritize the highest-impact fixes.

  • Week 2 — Booking/lead path rehab (offers, forms, CTAs).

  • Week 3 — Intake/routing & reminders; reduce handoffs.

  • Week 4 — Trust upgrades (social proof, FAQs, policies).

  • Week 5 — Tracking you can trust (events, goals, reports).

  • Week 6 — Review results; lock the next 6-week plan.

Pricing

Sprint: $9.5k–$16.5k (depends on CRM, territories, product/brand complexity)

Tiers

Essentials

Foundations + Monthly Cadence

Keep the engine running and improving a bit each month.

Includes monthly

Strategy:
Monthly campaign/calendar; 30-min planning + 45-min reporting

Audiences:
Maintain matched audiences & retargeting; light list hygiene

Content & trust:
1 Bottom of funnel (BOFU) asset/mo (FAQ, spec/download, case snippet)

CRO:
1 conversion improvement/mo on a priority page or form

Email:
1 nurture/send/mo; SLA & routing checks

Analytics:
KPI dashboard updates; exec summary

Typical lift: ~16–24 hrs/mo

$3k–$4k/mo

Growth

Includes monthly

Strategy:
Offer tests + velocity goals; 45-min planning + 45-min reporting

Audiences:
Ongoing list enrichment; 1–2 paid boosts/tests (brand/retargeting)

Content & trust:
2 assets/mo (landing or BOFU + proof module)

CRO:
2 improvements/mo; simple A/B where feasible

Email/CRM:
2 sends/mo; nurture refinement; SLA audits & fixes

Analytics:
Source mix, velocity, MQL→SQL deltas; insights + next actions

Typical lift: ~30–45 hrs/mo

$5k–$8k/mo

Add Content Volume + Paid Boosts

Expand reach, accelerate demos/quotes, and deepen attribution.

Pro

Includes monthly

Strategy:
Quarterly growth themes; 60-min strategy + 60-min reporting

Audiences & media:
Per-segment matched audiences; always-on search/social; weekly checks

Content & trust:
3–4 assets/mo (segment-specific landers, calculators, case briefs)

CRO:
Continuous testing (A/B/MVT) on demo/quote paths and PDP/category where relevant

Email/CRM:
4 sends/mo + flows (welcome, re-engage, abandon, win-back); SLA monitoring

Analytics:
KPI tree by segment/territory; attribution view; quarterly teardown + 90-day plan

Typical lift: ~55–80 hrs/mo (add ~4–6 hrs/mo per extra territory/location) $9k–$15k/mo

Multi-Territory, ecomm/Catalog, and Automation

Run growth across channels and locations; scale repeatable pipeline.

Web-to-Pipeline Install (6-Week Sprint) — FAQs

  • No. We start with ABM-lite: ICP lists, LinkedIn matched audiences, and retargeting. We can layer tools later if needed.

  • Yes—keep your creative/SEO/ads partners. We own install + measurement, so their channel work performs better.

  • Weekly deltas on demo/quote rate, MQL→SQL conversion, velocity, and source mix; monthly exec summary on what shipped and what’s next.

  • Not for the sprint. We improve paths, trust, and tracking on your current site. If a rebuild is warranted, we’ll scope it later.

  • HubSpot, Salesforce, Pipedrive (others on request). We’ll map fields/statuses, routing, SLAs, and acknowledgements.

  • Most teams see pathway and tracking improvements in weeks 3–4, with demo/quote lift visible by week 6–8, then compounding via retargeting and nurture.

  • Account access, a point person for quick reviews, and clarity on offers/territories. Expect 60–90 minutes/week during the sprint.

  • Yes. photo/video days; calculators/tools; Looker/GA4 advanced dashboards; integrations (HubSpot/Salesforce/Pipedrive, bookings, enrichment); multi-territory expansion; full PPC

    Some of these services we use another vendor.

  • Heavy dev or full redesigns; complex custom apps; regulated-industry compliance sign-off

Service area & contact

Serving Bend, Redmond, Sisters, Sunriver, Prineville, and Greater Central Oregon (remote OK).